Design Intermediate Self-paced

Brand design for product teams

Build a brand system that survives a redesign — voice, type, color, and the rules that hold it together.

Duration
20 hours
Modules
2
Lessons
6
Format
Self-paced

What this course is about

A self-paced course for designers who own brand at a product company. We cover voice, typography, color systems, and the governance that keeps a brand from drifting. By the end you ship a brand system page with the rules and the reasoning.

What you leave with

  • A brand system page with rules and reasoning
  • A voice guide a non-designer can use
  • A governance model for a small team

Skills you practice

Brand voiceType pairingColor systemsGovernance

Prerequisites

  • A portfolio piece you can defend
  • Some typography exposure

Time by module

Minutes per module. Hover or focus a bar for the exact count. M1 is the first module in the syllabus.

Minutes per module for Brand design for product teams
CategoryMinutes
M168
M268